GPSR Requirements Decoded: Your B2B SaaS Guide to Compliance & Efficiency

The General Product Safety Regulation (GPSR) is reshaping the compliance landscape for businesses selling products in the European Union. For B2B SaaS companies serving e-commerce sellers, brands, and online marketplaces, understanding these GPSR requirements is no longer optional—it's a critical business imperative. This guide decodes the regulation and outlines how your SaaS platform can transform compliance from a burden into a strategic advantage.

What Are the GPSR Requirements? A Quick Overview

The GPSR (Regulation (EU) 2023/988) replaced the General Product Safety Directive (GPSD) in December 2024. Its core aim is to ensure that all products placed on the EU market are safe, with enhanced responsibilities for every actor in the supply chain.

For your B2B clients—be they manufacturers, importers, distributors, or fulfilment service providers—key GPSR requirements include:

• Enhanced Traceability: Products must bear the name, registered trade name, and contact address of the responsible economic operator.
• Clear Product Information & Warnings: Safety information and warnings must be provided in a language easily understood by consumers in the target Member State.
• Digital Product Passports: For many product categories, a Digital Product Passport (DPP) containing compliance information will become mandatory.
• Incident Reporting & Recall Procedures: Strict protocols for reporting dangerous products to authorities and organizing effective recalls.
• Duty of Care for Online Marketplaces: Enhanced obligations to monitor and remove unsafe product listings.

The Compliance Challenge for E-commerce Businesses

Your clients are likely grappling with operational hurdles to meet these GPSR requirements:

• Data Fragmentation: Critical compliance data (supplier details, safety certificates, images) is often scattered across spreadsheets, emails, and ERP systems.
• Manual Processes: Manually generating labels, translating warnings, and managing documentation for thousands of SKUs is error-prone and unscalable.
• Supply Chain Complexity: Maintaining clear visibility and documentation across global suppliers and logistics partners is daunting.
• Marketplace Enforcement: Major platforms like Amazon and eBay are already enforcing GPSR requirements, risking listing removal or account suspension for non-compliance.

How B2B SaaS Platforms Drive Compliance & Efficiency

This is where your solution becomes indispensable. A purpose-built SaaS platform can automate and centralise compliance workflows, turning a regulatory challenge into an efficiency engine.

1. Centralised Product Compliance Hub

• Single Source of Truth: Create a master database for all product compliance data—supplier information, technical documentation, safety assessments, and certificates.
• Automated Data Collection: Use APIs and integrations to pull data from suppliers, ERP, or PIM systems, ensuring it's always current.

2. Automated Label & Document Generation

• Dynamic Label Creation: Automatically generate compliant product labels with all required economic operator information in the correct format.
• Multi-language Management: Store and manage safety warnings and instructions in all required EU languages, attaching them seamlessly to product listings.

3. Proactive Risk Management & Reporting

• Recall Management Module: Provide tools to efficiently manage product recalls, track affected batches, and communicate with customers and authorities.
• Audit Trail: Maintain a complete digital audit trail of all compliance actions, crucial for demonstrating due diligence.

Turning GPSR Compliance into a Competitive Edge

By helping clients master the GPSR requirements, your SaaS platform delivers value far beyond compliance:

• Build Trust: Clients can confidently sell across the EU, enhancing their brand reputation for safety and reliability.
• Increase Operational Speed: Automating manual tasks accelerates time-to-market for new products and new market entry.
• Reduce Risk & Cost: Minimise the risk of costly listing blocks, fines, or recall missteps.
• Unlock Data Insights: The centralised compliance database becomes a strategic asset for supply chain optimisation and product development.

Conclusion: The Strategic Imperative

The GPSR requirements represent a fundamental shift towards greater transparency and safety in the EU market. For B2B SaaS companies, this is a pivotal opportunity. By building or enhancing your platform's capabilities to decode, simplify, and automate these compliance processes, you do more than just help clients follow the rules. You empower them to operate more efficiently, scale with confidence, and build a more resilient, trustworthy business. In the new era of product safety, the right SaaS tool isn't just a convenience—it's the engine for sustainable growth.